Social Media Marketing Post-COVID: Marketers Predict the Future

What will a post-COVID world look like for social media marketers?

If there’s anything we’ve learned so far in 2020, it’s that nobody can ever be 100% prepared for the future. We can predict trends, strategize and plan, but we all have to be ready to shift marketing and business strategies at any time. 

Over the past several months, we’ve been hosting discussions within the Social Media Today community to learn more about the pandemic and how it has affected businesses and our field of work.

Through these conversations, we were able to identify common social media marketing trends that can help us begin to prepare for the future. 

We followed up with our community more recently to ask their thoughts on what comes next. What will the future look like for people working in social media or digital marketing? Here’s what they predict.


  1. Social media jobs and creativity skills will be valued more than ever.
  2. Video content will continue to rise in production and demand.
  3. The more authentic the content, the better.
  4. Honesty, empathy, and social consciousness will win on social.
  5. Social listening and community engagement will be at the forefront of marketing strategies.
  6. We’ll be constantly adapting to new technology and changing consumer needs.

Continue reading to see what our community anticipates for the future of social media in business.

Predicting the Future of Social Media Marketing

1. Social media jobs and creativity skills will be valued more than ever.

“Everyone has had to rely more on technology over the past few weeks. From video meetings to curbside delivery – every company has had to pivot in some way to keep their business going. Everyone has had to lean into Digital and social media more during COVID and they have learned how to use it differently and better than ever before.  My prediction is that social media content from businesses will become more creative and the digital strategy will be better than ever. The businesses that pushed up their sleeves and got to work on social media marketing efforts during a major crisis will reap the rewards when the crisis starts to fade. Some businesses may have even found a new niche of online business and will continue to grow that area post-COVID.” — Anna Rudicel, Marketing Director of Cyclone Social

Lilach Bullock says, “The COVID crisis will likely make a lasting impact in the world, and social media marketing should reflect that too. Even though restrictions are starting to lift, our lives (the lives of everyone in the world, in fact!) will continue to be very different: social distancing, masks and other protective gear and so on will still to be a big part of everyone’s lives and the way businesses market themselves should reflect that. But out of all marketing strategies, I believe that social media will be the main one to thrive in the post-COVID world. For one thing, it’s easier and cheaper for brands to leverage social media and for another, people all over the world are spending more time indoors than outdoors – and therefore, more time online.”

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